Find your true cost per click from total ad spend and total clicks for any campaign.
A CPC calculator helps you find the cost per click of your ads. It shows how much you are paying, on average, for each click in a campaign.
This tool is useful for anyone running ads on Google Ads or other PPC platforms. It works for beginners, marketers, business owners, and anyone learning paid advertising.
Our free CPC calculator lets you enter two numbers and instantly see your cost per click. This makes it easier to understand your ad performance and manage your budget more clearly.
Use this free CPC calculator to find cost per click in seconds.
Just enter your total ad spend and total clicks.
Fields in the calculator:
Once you enter your values, the calculator shows how much each click is costing you on average.
Cost Per Click, or CPC, is the amount you pay each time someone clicks on your ad.
If you spend ₹1,000 on ads and get 100 clicks, your CPC is ₹10. That means every visit from your ad costs you ₹10.
CPC matters because it affects your ad budget and your return on investment. Lower CPC usually means you are getting traffic more efficiently. Higher CPC means each visitor costs more.
In Google Ads and other PPC platforms, CPC is one of the most important performance metrics. It helps you understand how competitive your keywords are and how well your ads are set up.
CPC Formula
CPC = Total Ad Spend ÷ Total Clicks
This formula shows the average cost of each click.
What each part means:
Example:
If you spent ₹2,000 and received 250 clicks:
CPC = 2,000 ÷ 250 = ₹8
That means your cost per click is ₹8.
You can find cost per click in four simple steps.
First, enter your total ad spend.
Second, enter the total number of clicks.
Third, click the calculate button.
Fourth, your CPC appears instantly.
This is useful when reviewing campaign performance or checking your average CPC after running ads for a few days or weeks.
This CPC calculator works as a Google Ads CPC calculator and an AdWords CPC estimator.
You can use it for:
Google Ads campaigns
It helps you see how much each click is costing across your campaign.
Keyword research
You can compare CPC values with keyword tools to see which terms are expensive or affordable.
Budget planning
Knowing your CPC helps you estimate how many clicks you can get for a set budget.
There is a difference between estimated CPC and actual CPC.
Estimated CPC comes from tools and forecasts.
Actual CPC comes from real ad spend and real clicks.
This calculator shows your actual CPC based on real data.
Keyword CPC means the average cost per click for a specific keyword.
For example, a keyword like “digital marketing services” may have a higher CPC than “free marketing tips” because more advertisers are competing for it.
Advertisers estimate keyword cost using:
This tool helps after your campaign runs.
You can use it as a keyword CPC calculator and cost per click keyword calculator to check how your keywords are actually performing.
It works well as a pay per click keyword cost estimator for analyzing results instead of just predictions.
If you are working with different keyword match types, understanding CPC becomes even more important.
You can explore our Google Match Types Tool to see how broad, phrase, and exact match affect reach and cost.
You can also read our blog on Keyword Match Types Explained to understand how match types influence CPC and traffic quality.
Average CPC is the total cost of all clicks divided by the total number of clicks.
It is different from individual click costs. Some clicks may be cheap, and some may be expensive. Average CPC smooths everything into one number.
You use average CPC when:
This calculator works as an average CPC calculator and helps you calculate average CPC quickly without doing the math manually.
It is designed for people who want clear numbers without complicated tools or dashboards.
Your cost per click shows how much you are paying for each visit from your ads.
Once you have this number, you can quickly check whether your spending matches your goals and budget.
If your CPC is high, it may mean your keywords are competitive or your ads need better targeting. If it is low, your traffic may be coming at a more efficient cost.
For deeper analysis, you can compare your CPC across different campaigns or keywords and track how it changes over time.
A good CPC depends on your industry, location, and goals. Some niches have CPCs under ₹10, while others go above ₹100. The key is whether your CPC allows you to stay profitable based on conversions and revenue.
Use this formula: Total Ad Spend ÷ Total Clicks.
For example, ₹500 spent with 50 clicks gives a CPC of ₹10.
No. CPC is cost per click. CPM is cost per 1,000 impressions. CPC focuses on traffic, while CPM focuses on visibility.
High CPC can come from strong competition, low quality score, poor keyword targeting, or weak ad relevance.