Looking to measure the real success of your ad campaigns? Our Free ROAS Calculator makes it easy to find your Return on Ad Spend — and even better, it also calculates your overall profit by including your Cost of Goods Sold (COGS). Whether you’re running Meta Ads, Google Ads, or TikTok campaigns, this tool helps you understand what’s really working and how much you’re truly earning.
Calculate your Return on Ad Spend and profitability
Leave blank if you don't track COGS. Adding it gives more accurate profit calculations.
This Free ROAS Calculator is perfect for marketers, eCommerce store owners, and media buyers who want to analyze ad performance quickly. If you’re tired of manually calculating profits or struggling to measure whether your campaigns are actually paying off, this tool is built for you. It’s simple, accurate, and ideal for anyone who manages paid ads or online sales.
✅ Instantly calculates your ROAS and total profit in one click
✅ Includes your COGS for a more realistic profit margin
✅ Helps you identify which ad campaigns deliver the best returns
✅ Saves time — no spreadsheets, no formulas, just clear results
✅ Works for Meta, Google, TikTok, or any ad platform
✅ 100% free, browser-based, and secure — your data never leaves your device
✅ Great for testing pricing or ad scaling strategies
1. Enter your total ad spend
2. Add your revenue from the campaign
3. Input your cost of goods sold (COGS)
4. Click “Calculate” to get your ROAS and overall profit instantly
5. Adjust your numbers to test different ad scenarios
Want to optimize your marketing even more? Try our Free Meta Ads Profit Calculator or use our free Gst Calculator to understand how your budget is spend explore more SEO Tools to improve your ad performance and profits. Don’t forget to bookmark this page for quick access next time you launch a new campaign!
You can calculate ROAS (Return on Ad Spend) by dividing your total revenue by your ad spend. But with this Free ROAS Calculator, you just enter your ad spend, revenue, and COGS — it automatically gives you both ROAS and overall profit instantly.
A ROAS of 4:1 or higher (₹4 earned for every ₹1 spent) is generally considered good, though it varies by industry. Our calculator helps you test different numbers to find your break-even or profitable ROAS target.
Unlike most ROAS tools, this one includes a field for your Cost of Goods Sold (COGS). By adding it, you get a clearer view of your true profit, not just ad performance.
Yes, the Free ROAS Calculator works perfectly for Meta (Facebook), Google Ads, TikTok Ads, or any platform. Just plug in your data — it’s universal.
Yes, the results are based on standard marketing formulas used globally. As long as you enter the correct data, your ROAS and profit calculations will be accurate and reliable.
You can boost ROAS by lowering ad costs, increasing conversion rates, or optimizing product pricing. Once you calculate your current ROAS here, try adjusting numbers to see how small changes affect your profitability.